Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables you to take pictures and videos and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
Instagram was launched in October 2010 and was acquired by Facebook in April 2012. Instagram is mainly a mobile platform, and it is so important for your business because people are increasingly accessing the internet via their mobile devices.
Instagram users can view their newsfeed and browse other users’ profiles through the website, Instagram.com. This application is currently available only for iOS and Android Phones, and it is freely available in the Apple app store and the Google Play store.
Instagram allows you to capture a moment or choose an image or video and edit it to transform its look and feel. You can then post the images with your smartphone and post your pictures on Instagram for a particular user or all to see. You can capture a series of pictures with your mobile device and share with your friends.
In today’s world, marketing is all about sharing the things that are happening right now. Instagram is one of the world’s most popular social network apps and a great way to share your photos online. You can see less content-heavy accounts and more pictures captured and shared in your daily life.
Many brands are using Instagram as a marketing platform to increase their social engagement with Facebook, Twitter, Google+, LinkedIn, Foursquare, Pinterest and other social media platforms. It is among top 10 most popular smartphone apps, and it can provide a huge asset for your visual content, which drives social media like none other component.
The images with Instagram appear in a square shape rather than 16:9 aspect ratio. The squaring photo format gives a vintage look to your images. Instagram also offers you video sharing options with an available video length of up to 15 seconds.
Instagram is mainly used by people who want to become more social, and it is also widely used by businesses to promote their products and services while connecting with followers. Instagram provides more potential than instant photo sharing, as it allows pictures to generate customers for you and increase your brand reputation.
You can create an Instagram newsfeed with helpful information to boost your followers, engage them with your brand, and generate new content that will drive more customers to you.
- How Instagram is generally used?
Instagram is mostly used by individuals to share images and movies. However, like the other social sharing sites, it also has business potential. MTV, Foo Fighters, Starbucks and so many other businesses are able to promote themselves and their brands.
You can include virtual tours and behind the scene views for your new product and services, such as how-to videos, company tours, images of your products, and more. No matter what your industry may be, Instagram provides you with the potential to connect with thousand and millions of customers across the globe.
Instagram encourages your customers to connect with you on a more personal level as compared to other internet marketing strategies. You can provide behind the scene video and an image of your product demonstration to make your customers feel like they are also the part of your whole development process.
You can write descriptions and use hashtags to support your video and images. However, when with Instagram, the real heroes of your online marketing strategies are images and video.
Instagram is arguably the leader in visual representation. But the chances of succeed depend on how you utilize Instagram to increase your engagement and awareness about your brand. Using Instagram, your business model will focus on user experience; that means you can upload more pictures and will get less complaints.
If you have Instagram, that means you have the elegant user interface with which you can communicate using multiple social media channels, and its quality will make you feel like you are working with professionals.
You have to understand the Instagram so that you can build close relationships with your audiences, represent your brand beyond the products you sell, and create the visual strategies that your brand needs.