SEO

Search Engine Optimization

 

Keywords

  • Start by establishing groups of keywords that are related to your chosen topics or areas of interest.
  • The best keywords are ones that are searched for by thousands of viewers each and every month but have little competition associated with them.
  • Because secondary keywords are associated with fewer searches and less competition, you’ll need to implement more of them in order to achieve maximum benefit.
  • Keywords should be included in the title, in < h > tags, and throughout the overall content.
  • Wordtracker is a comprehensive and in-depth online service for compiling accurate and effective keyword lists.
  • Don’t repeat keywords excessively.
  • Don’t use inappropriate keywords in the page title and description.

 

Quality Content

  • From a viewer’s perspective, content not only invites them to visit your website but encourages them to return on a regular basis.
  • From a search engine perspective, content is one of the primary factors in determining just how much weight or importance should be given to any web page.
  • You need to add new content on a regular basis.
  • You need content that is updated frequently.
  • Use Article Equalizer ( http://www.articleequalizer.com ) to easily and quickly accumulate and publish keyword-rich content.
  • Use RSS Equalizer ( http://www.rssequalizer.com ) to place keyword-related RSS feeds on specific and individual pages.

 

Linking Strategy

  • The goal is to get countless “important” websites to provide links back to you.
  • The higher up the food chain a website happens to be, the more powerful any link they provide back to you is perceived.
  • Actively seek out important websites that have similar or related themes, products, or information.
  • Encourage link backs to include valuable and keyword-rich text rather than simply a URL address.
  • The best links originate from high-ranking websites, are placed in important page locations, and include keyword-rich text.
  • Pay attention to the rules set forth by search engines and directories, especially the webmaster guidelines published by Google.
  • Follow the rules and guidelines set forth by search engines and directories.

 

Other Considerations

  • The goal is to make your website more popular, more visible, more important than the competition.
  • Although it’s not necessary to reach the number one search results position, you need to aim there in order to land anywhere near the top.
  • If your description more closely matches what a viewer is searching for, they’ll go to your website first regardless of what your results position happens to be.
  • It’s not exclusively about position. It’s about targeting a specific keyword and then making certain your website 1) ranks high for that keyword and 2) can deliver what the viewer is searching for.
  • In order to compete with websites in top results positions, you need to find out what they’re doing and then do the same thing, only better.
  • If you limit your optimization efforts to the top search engines and directories, you can cover the most important SEO bases simultaneously.
  • Take advantage of all the free SEO webmaster tools that Google and other websites have available.
  • Use Google Sitemaps to make certain the crawler finds all available pages/
  • Use Google Sitemaps to help get your pages indexed faster.
  • Submit XML sitemaps so you can take advantage of the notification options such as the date a page was last modified and the frequency you anticipate a page will be changed or updated.
  • Indicating priority only tells how important a page is in relation to all the other pages on your website. It has no bearing on what position your page will hold in search engine results.
  • Use Sitemap Equalizer ( http://www.sitemapequalizer.com ) to create and manage all of your sitemaps.
  • Don’t design your web pages for viewers only. Design them to help search crawlers easily and quickly locate the specific information and keywords that you want your page indexed for.
  • Crawler friendly locations include the page title, high placement < h > tags, and the first paragraphs or sentences of the main text content.
  • Most search engine crawlers can’t extract information from image text, multimedia such as flash and streaming video, pages that require login, PDF files, XML, and Java applets.
  • Most search engine crawlers have a difficult time with things like frames and dynamically generated content and pages.
  • To satisfy both humans and crawlers, you need to utilize the best keywords, place keywords where they are most effective, use keywords in their proper context, and include the correct amount of keywords throughout.